BSP’s refreshed identity reflects our commitment to the people of the South Pacific, our heritage and the future we envisage built on a shared prosperity. We honour our story that began in 1957 in Papua New Guinea and the commitment and support we have received from our people to evolve into a bank that spread across the South Pacific.
Our journey is built on commitment and the enduring spirit of our people that is fostered by the threads of the past, present and the vision we all share for our future.
Grounded in the roots of the past and hero-ing the Kundu drum, our refreshed identity has been shaped with contributions from our customers and staff across the bank. Prior to embarking on this journey, BSP conducted extensive research across the South Pacific to better understand the perceptions, experiences, and future needs of the region.
The refreshed identity – a stylised kundu, reflects the unique elements of the South Pacific that help tell our story:
BSP retains the green colour that has always identified us, but it has evolved into a modern version that reflects our attitude and forward vision.
Showcasing our refreshed identity – a stylised kundu with unique elements that tell our story.
The journey to create our identity respects and celebrates the cultures of our seven South Pacific countries. We collaborated with artists and designers from each country to develop five distinct pattern tiles, each representing the principles of growth, aspiration, care, prosperity, and journey. These tiles combine to give each country its own recognisable pattern.
As we expand to the broader region, these individual tiles unite to form a Pasifika pattern, telling the story of the South Pacific and BSP. We honour and thank our artists and designers for creating our unique patterns and storyboard.
Our BSP anthem captures the heart, spirit, and voices of the Pasifika people. We have been honoured to work with Dr Igelese Ete, Mereani Messani, and the BSP Choir to create this emotive piece. The music and lyrics speak to the 1000 tribes that make up our ocean nations as well as our mission to champion a shared prosperity for the South Pacific.
The BSP Choir is made up of BSP staff members from across each of our territories. They feature in the music video and sing proudly, representing their country in their national dress. We thank each one of you for being part of this journey to create a piece of music that represents all of us.
The revitalisation of our BSP brand has been a journey of over 16 months. This journey has been undertaken with respect to our past and our history where the Kundu is honoured and remains part of our identity as part of our new pattern storyboards. The Kundu is as significant today as it has been in the past as it signifies our journey, but as we look forward and reflect on who we have become, we have realised the need to encompass all our stories.
We do move to the beat of opportunity; we do wear the mark of our ancestors on our, skin; we do span oceans and generations; we do weave the patterns of yesterday into the ideas of today; we do respect the past, to innovate for the future; together we move to the beat of the future; we are BSP and our stories are yours.
Together we are BSP, championing prosperity for each one of us.
We’re changing our brand to reflect our ongoing commitment to innovation, growth, and better serving our customers and communities. While our look is changing, our core values and dedication remain the same.
No. BSP remains independently owned. This rebrand is simply to better represent who we are and our vision for the future.
No. We remain proudly BSP, deeply rooted in the South Pacific since 1957. Our new look represents our evolution as a better, stronger regional bank that is committed to you, our customers.
No. BSP remains proudly headquartered in Port Moresby, reflecting our unwavering commitment to PNG and the wider South Pacific region.
No. Your current cards and chequebooks will remain valid and fully functional. New cards will be gradually introduced upon expiry or replacement.
No. Your accounts, loans, and services will remain the same.
All products and services will continue with no interruption or changes required.
No. The rebranding does not involve any changes to our fees or charges.
No. All our existing contact details, customer support numbers, and website addresses will remain the same and you can continue to reach us through your usual channels. As we gradually introduce our new branding over the coming months, you’ll notice some refreshed visuals, but our trusted contact points will remain unchanged.
Official communications about the rebrand will be clearly marked, and we’ll continue to use our existing trusted channels such as branches, official websites, and our official BSP social media accounts.
Our commitment to local communities, financial inclusion, and reaching remote areas remains central to who we are.
The rebrand highlights our dedication and commitment to serving you better.
Yes, forms and documents with our previous branding remain completely valid. From 31st March 2025, the rebranding will roll out gradually across all our branches, ATMs, and forms, and this process will take some time.
The new BSP branding will be progressively introduced over the coming months as we carefully update each location to reflect our revitalised identity.
Yes, as part of the brand refresh, the BSP mobile banking app will eventually adopt the new branding. However, functionality will remain the same, and you will still be able to use the app as usual without needing to re-register or make any changes.
No, all BSP ATMs and EFTPOS machines will continue to operate as normal. Over time, their appearance will be updated to reflect the new branding.
No, BSP’s email addresses will remain the same. Always be cautious of emails claiming to be from BSP and verify them through our official website or customer support.
No, there are no actions required on your part. Your banking services will continue seamlessly. If any action is ever needed, BSP will communicate this through official channels.
Yes, you can continue using any BSP-branded materials you have. The transition to the new branding will happen gradually.
No, BSP’s international banking services will continue as usual, with no changes to operations, SWIFT codes, or transaction processes.
If you receive any suspicious emails, messages, or calls claiming to be from BSP regarding the rebrand, do not click on any links or provide personal information. Instead, report them to BSP immediately via our official contact channels.
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